As I touched on in some of my other posts on this change project, I think that there are multiple approaches that have to be used in the course of a change project, and the approach chosen needs to be adapted to the specific audience in a particular situation.

  • Ensure the approach fits the audience
  • Always emphasize the benefit to the person or people you’re trying to persuade, not just in general terms
  • Plan intensively, execute adaptively
  • Have patience and plan for the long haul
  • Be ready to change the plan if needed; it’s the ends not the means that matter
  • Accept setbacks, but don’t lose the vision